NUDGE - Penguin #

NUDGE is the book that changes the way we think about choice, showing how we can influence people, IMPROVING DECISIONS ABOUT HEALTH, WEALTH AND HAPINESS.Using eye-opening real-life examples, RICHARD H.THALER and CASS R.SUNSTEIN show that no choice is ever presented in a neutral way.The question is: when do we need a nudge in the right direction?